Welcome to the last Monday of September. With celebrations of Mabon over, the staff at the Emporium are gearing up for the busiest times of the year, Halloween. Where as Willow used to have a subtle approach to the season, under Amber’s influence and Rosa’s romantic view of the Halloween decorations have exploded this year. Amidst the chaos, they are delighted to catch up with author Kate Johnson. Her latest novel, The Hex Appeal was loved by everyone and provided chuckles and endless imagination on every page.
Amber sees it as a blueprint of how a witch should live without the constraints of normality while Willow thinks she has enough to contend with with the clashes between Vincent and the resident ghost feline, never mind flying glass parrots.
Monday Merry Meet: Kate Johnson
Willow: Hi Kate. It’s so lovely to see you. Mind your head when you come through to the back, Amber attempted to talk to the spiders to make extra cobwebs for Halloween decorations and they’ve taken it to the extreme. It’s like walking into Shelob’s lair. She has convinced them to depart the Emporium while we chat, just in case you are arachnophobic.
Kate: That’s fine. You should see my house. The spiders are both entertainment and food for the kittens.
Willow: That sounds mayhem. Rosa’s putting the kettle on. What would you like to drink? We have a range of teas, including Yorkshire, coffee, hot chocolate or something stronger? We had a good harvest of damsons last year so have some damson gin.
Kate: Damson gin will do nicely, thanks.
Amber: We’ve all read your new novel, Hex Appeal and were blown away by your world building in Beldam House. It was full of small details that made the house feel alive. Did you have as much fun writing this book as it appears on the page?
Kate: So much fun! I sat back and thought about the things you get in witch stories, and the things that had been weird or amusing to me recently, and then just… amplified them. I started growing carnivorous plants in the first lockdown, and they can be quite spectacular. So they had to go in the book. And I really liked the idea of a house that changed to suit your needs, like the house in Encanto (and how’s this for a sign: my new kittens were nicknamed the Encanto kittens by the RSPCA: it was meant to be!). The village of Good Winter is a mixture of the village where I live and others around it—even the names aren’t entirely out of the realms of possibility: we have a Good Easter and a Cold Christmas, and there’s a Beldam’s Lane and Gall End (that being short for gallows) around here too.
Willow: They’re fantastic names. Essie and her family are a fantastic group of witches, each with their unique abilities. What came first in the writing process, characters or plot?
Characters, always. I spent a while thinking about Essie and her backstory, and Josh and his, and how the two would come together, clash, push and pull each other. I kind of thought of the household a bit like What We Do In The Shadows: a disparate group of people who only have one thing in common, but it’s a really big thing, so it’s what binds them. As for plot… I never usually plot. I just went, “Blah blah, Witchfinder General, great evil threatens the earth, somehow they’ll fix it, now on with the witty banter!”
Amber: He brings us to the next question. The threat in Hex Appeal is based on the Essex witch trials and the general witchfinder. What made you choose this part of history as the novel’s foundation?
Kate: Well, he’s the most famous person associated with witches hereabouts. Essex has a strong association with witches, and in fact more people were executed as witches in Essex than any other English county. This is almost entirely down to Matthew Hopkins, who was less a witchfinder than a con artist who profited from the persecution of helpless people, mostly women, and didn’t care much that they could—and often did—end up being hanged. It honestly amazed me that he isn’t considered a serial killer. The number of deaths he’s responsible for is in the hundreds.

Willow: We agree. Evil man. I’ve also read Little Haunting by the Sea about the relationship between Jen and a Victorian child only she can see. Have you had any paranormal experiences and has that influenced you work?
You’d expect so, but no! But then again I have fierce protection. A while ago one of my cats sat on the sofa beside me, and really took umbridge at a patch of empty air a foot or so in front of her. Hissing and growling like mad. Then she suddenly stopped and began to purr. Now, was she fighting off an invisible demon for me? She’ll never tell.

Amber: She sounds a good protector. We’re gearing up to celebrate Halloween, is it something you celebrate or avoid?
Kate: Unsurprisingly, I absolutely love Halloween! I always have. I take my costuming quite seriously and have an impromptu lecture prepared for when people tell me “It’s all very American,” because my friend, it’s more British than queuing in the rain to see the Queen. In fact it’s the origins of Halloween that form an important plot point in Hex Appeal: the festival of Samhain, which wasn’t always a fixed date but fell at the midpoint between the autumn equinox and winter solstice. It’s very much the nightfall of the year, when there is more dark than light and the cold settles in for the winter.
Rosa: We love being nosy. What has your publication journey been like? If you did it again, would you change anything?
Oh… long. Recently at a writing event the chair of the panel referred to me as the “longest-serving” and none of us could work out how many books I’d written (including me). I started writing for small presses, then slightly larger ones, then larger still. There have been a few small disasters, but nothing I really regret doing.
I think the only change I’d make to that journey was holding my horses a bit when I first began submitting, because none of those books were remotely ready! I’m very glad self-publishing wasn’t around back then, because I’d probably have thrown up some very green books and set myself back.
Amber: I like to dabble in writing. What advice would you give new writers?
Kate: It’s like any craft: you’ve got to put the hours in. Read everything in your chosen genre (and outside it too!) and write lots. Be prepared to discard a lot, and I mean a lot. Be sensitive to the world around you but develop a thick skin for criticism.
Willow: The Enchanted Emporium sells a number of candles in The Wishing Spell range which promise to help your day go smoothly. Which would you choose?
Kate: Ooh. A good night’s sleep. Or confidence. (Do you have one that helps with indecision?)
Amber: Now that would be a bestseller. We have a candle that invokes memories of your perfect season? Where would it take you?
Kate: Autumn. A proper crisp autumn, where it’s cold enough to wear a pretty coat and a cute hat. Crunchy leaves underfoot, the scent of woodsmoke in the air, a cosy blanket in the evenings. Bliss!

Willow: I agree with you there. If we could blend a potion to give you a superpower or special ability for 24 hours, what would it be and what would you do with it?
You know what, I’d like a potion that helps me learn things really quickly. So I could play the piano, speak fluent French, understand the causes of WWI, that kind of thing. So long as I don’t lose the memories after 24 hours!
Willow: Losing all that knowledge would be cruel. The Enchanted Emporium bookshelf is always on the lookout for new books. What book would you add to it?
Kate: Jessica Thorne’s The Water Witch. It weaves in wonderful Breton folklore with a modern romance. I love Jessica’s books (also check out her Ruth Frances Long YA titles, which are brilliant and include English and Irish folklore).
Rosa: I’ve seen The Water Witch on the Enchanted Emporium’s bookshelf and She’s rumoured to be popping in soon. I adore romance novels and have a box full of them to share with customers. What would you add to it?
Kate: My absolute favourite romance author is Jennifer ruise. I pick her up whenever I need to remember how to be funny. I also want to recommend Jeevani Charika, who writes lovely warm romcoms with British Asian characters.
Willow: Finally, what are you working on currently? Or is it top secret?
Kate: Hex Appeal has been such a whirlwind I haven’t started work on a new book yet—but I have a couple of projects on the back burner. I’m hoping to do more paranormal romance, but exactly what flavour…? We’ll see.
Willow: Thanks for visiting and if Essie, Blessing, Avery, Maude, or even Lilith are in the area, please tell them to pop in. We will have lots to talk about.
Kate: If Lilith pops in, I apologise in advance.
Willow: Ha ha we’ll have to make provisions for that outcome. She’s a force to be reckoned with.
Author Biography

Kate Johnson is a Romantic Novel of the Year Award-winning author of romantic, mystery, and science fiction and not a stack of cats inside a raincoat, as many people believe. Kate lives in Essex with a small pride of cats, and writes books because actually being a space pirate, witch or murderer sounds like hard work.
Social media
Twitter, instagram & TikTok: @K8johnsonauthor
Facebook: @catmarsters

Blurb
Encanto meets Hocus Pocus in this perfect witchy romcom. An absolute must-read if you love Erin Sterling’s The Ex Hex and Lana Harper’s Payback’s a Witch!
It’s just a bunch of hocus pocus…
Essie Winterscale lives in a huge and ever-changing house in the village of Good Winter, in deepest, darkest Essex. She lives with various witches of various ages, one of whom is still a bit salty about having been burned at the stake in 1635, one who keeps accidentally casting fertility spells, and one who knits things that create the future.
All Essie ever wanted was to have a normal life but in the end she found herself drawn back to Beldam House because she just can’t stop her witchiness (although the ability to instantly chill wine is pretty awesome, even she has to admit).
Into this coven of chaos stumbles gorgeous, clueless Josh, their new landlord – and he’s just discovered his tenants haven’t paid rent since the 1700s! As Josh is drawn further into the lives of the inhabitants of Beldam House, Essie is determined to keep him at broomstick’s length. That is, until a family secret, lying hidden for centuries, puts Josh firmly under her spell…
‘Funny, smart and sassy…No one creates such brilliant worlds quite like Kate does’ Julie Caplin